Email Marketing Masterclass, Module 2: Improving Email Deliverability to get Your Emails in the Inbox.

Special Pricing, Module 2 Only: regularly $500 now 50% off—$250. Enroll here (prerecorded online).

Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here (prerecorded online).

Planning, creating an email, and pressing the send button is just the start of the journey to the subscriber. What happens next, and how you can help give your emails the best chance of reaching your prospect’s inbox, require consideration across multiple areas of your implementation and strategy.

If you’re seeing diminishing results at a specific email provider or overall or simply want to know how to maintain high delivery, this class is for you.

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content, and how engagement impacts your top-line results. We’ll also dive into specific strategies to monitor your campaigns on an ongoing basis and fix problems as they arise, including optimizing your email blasts for Hotmail and Gmail specifically.

This module is weighted towards B2C deliverability challenges. However, many of the elements are very similar in B2B, and the knowledge gained can be used across both markets.

Email Marketing Masterclass, Module 3: Improving Email Engagement with Personalization and Automation.

Special Pricing, Module 3 Only: Regularly $500 is now 50% off—$250. Enroll here (prerecorded).

Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here (prerecorded online).

A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.

But, in order to achieve this, you have to understand—and fall in love with—your data, the foundation of all high-performing email strategies.

Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up. You can schedule emails at times that are relevant to your subscribers (based on their behavior, for example). You can personalize your content to suggest products, content or services that are right for that individual subscriber, at the right time.

In this class, we’ll explore all the different types of data you already have available to you. We’ll help you see what’s missing and show you how you can add it in the future. We’ll also look at:

• The top-level legal considerations of gathering data for marketing
• How you can start to break up lists to create targeted segments for your campaigns
• How to trigger automated campaign series
• How to add relevant content to your emails
• How your manual and automated campaigns sit in the customer lifecycle.
• How you can use email to better serve customers throughout their lifecycle to increase your results.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system-agnostic training. The concepts you learn will help guide your strategy and help you to make platform decisions that will better personalize and automate your campaigns.

Email Marketing Masterclass, Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving Email Results with the Right Content at Each Stage to Drive Engagement.

Special Pricing, Module 4 Only: Regularly $500, now 50% off—$250. Enroll here.

Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here (prerecorded online).

The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.

By identifying who your customers and prospects are, and by establishing data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.

But if you don’t know where to start when it comes to adding to your automated campaign strategy, and if you don’t understand what your customers need as they progress on their journey with you, this workshop will answer those questions. And what you learn will inspire you to maximize your campaign potential.

In this workshop, we’ll talk about the five stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

During the class we’ll also show you how to map your customers’ emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system-agnostic learning of concepts you should consider within your strategy and platform considerations to better personalize and automate your campaigns.

This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, and determine when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.